It's important for clients to understand their issues first. Without knowing the problem means you're not going to get the solution you desire. So many people start by addressing the symptoms but rarely do they treat the underlying issues that surround them day after day. They think they're going to save money and time by short-circuiting the process to get the desired outcome. They normally come to my business after they have seen sales slip, no one is coming to their website anymore or their phone isn't ringing.
This blog is about how working through your business issues creatively, will bring results that align with your hopes and aspirations - by cutting through the fluff, analysing what has gone before, embracing the lessons learnt from failure and changing the course and of course measuring the outcome.
We've all believed that just by being there will get you noticed, going to networking events and expos could be the key to massive success - let me tell you it isn't. It can help - but nothing in isolation is going to catapult you into the stratosphere.
There are no quick fixes and to coin a phrase from the great Seth Godin, there is no prince charming coming to save you, no quick fix.
I work with people who want to make measured positive changes in their business that will cumulatively make a massive difference.
Let's start today.
If you want someone to engage with you in minimal time – just give them your website address. They can find your phone number and all contact details by simply looking there. What could be simpler? Normally, it’s easier to remember a website address than a phone number – ours is www.flok.marketing and it kind […]
A website is your best employee and represents excellent value for money. Even if you buy big. Unlike most "human" employees, a website is there all the time. It always has your company message at heart – has no agenda, never asks for pay rises and talks to your client in a tone that you […]
So many businesses treat a website as “fit and forget”. Many business websites with blogs haven’t updated them in the past year let alone on a monthly/weekly basis. As for new products and services – many don’t bother. Having a site that can be easily updated is the gateway to getting people to come back. […]
As a fledgling relationship with a prospective suitor, we all want reassurances that we’re doing the right thing. A website is like your best friend telling a client how great you are and highlighting all of your best bits. The great thing is that it doesn’t get drunk and cry on your shoulder telling you […]
A website gives you a curated home for all of your material for your customers to see. From all over the place – for example, the real world or the virtual world, you can send people to one repository to get a taster of what it is to buy from you or work with your […]
Your website's customer service levels won't let you down. The trouble with us humans is that we don’t always stick to the rules – even if we know them and they’re written down, we don’t always follow them to the letter. Then we’re shocked and surprised when things don’t turn out the way we planned. […]
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With a brochure, catalog or magazine based on a website you can provide plenty of information about your products and services. Once published, it is available to your customers immediately and indefinitely, saving you a ton […]
You can gain a lot of information from clients before you ever talk to them using digital marketing. Using a combination of websites, forms and the emerging force of messenger chatbots along with heatmaps and recording, you can get more information, credibility and buy-in from a client more quickly, and from anywhere – quicker than a […]
Working closely with a development team means that as a project, we inject your company personality into your website design. From videos to icons – the importance of openness and transparency will get your site more in tune with your company methodology. Transferring your personality into a website – means that it can break down […]
If you are clear to what you want to achieve from your brief encounter with a visitor, you can encourage them to take the next step. The important thing is to not move too quickly or to expect such a big commitment – it makes people smell a rat – even if there isn’t a dead […]