So many businesses treat a website as “fit and forget”.
Many business websites with blogs haven’t updated them in the past year let alone on a monthly/weekly basis. As for new products and services – many don’t bother. Having a site that can be easily updated is the gateway to getting people to come back. Why would you keep picking up a brochure once you’ve looked through it and found what you were looking for? Well, you would if the pages kept changing and updating with the latest information. That’s what a website does well and many owners don’t maximise.