Paul Hogden

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30th May 2019
How To Market Your Business Effectively For Next To Nothing

You’re a company owner - you’ve noticed a slow down in enquiries. The phones not ringing as much and you’re not getting those speculative enquiries you once were. Is it time to shut up shop and go home? Or, is it time to get serious about marketing your company? It is vital to ensure that […]

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6th May 2019
Branded Workwear: What Putting Your Logo Onto A Polo Shirt Means

Have you ever wondered what the point is of getting branded workwear? Does it just seem like an expensive luxury that serves no purpose? Believe it or not, branding your workwear works so much deeper than that. I've put together a short article where I discuss with a client whose business is making branded workwear […]

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18th April 2019
Leaflet Delivery and Compelling Offers

The idea of door dropping leaflets flyers and the like is not something I had ever considered for myself of my clients as part of a marketing campaign. I, like others before me believed they were the stuff of landscape gardeners and local paving companies. We work with a local BID (business improvement district) in […]

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12th April 2019
Rags to Riches to Rags - My First Marketing Success Story

From a really early age, I've been fascinated with why things work the way that they do. I've never normally been confined by the fact that people love to tell you that you can't achieve something. I've always found that as a gauntlet-down challenge and more often than not achieved it in an unconventional way. […]

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9th April 2019
Before You Buy Any Creative Service - Think Strategy

I visited a Cambridge client last week and, as is often the case, the conversation turned towards their next set of creative work. They were seeking to create some leaflets for a conference and also a redevelopment of their website. Sounds great, and as tempting as it sounded to jump straight in I declined to quote […]

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9th April 2019
Newmarket Pop Up Networking Event 21st May 2019

I'm speaking at the now infamous quarterly pop-up networking event at The Rowley Mile Racecourse in Newmarket on 21st May from 9:30am. My short presentation is on the three secrets of online marketing. I'm going to give you the top three things you should be doing more of to get your business seen more than your […]

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8th April 2019
Knowledge Isn't Power - Action Is Power

You'll have noticed that I've placed a rather contentious statement on the front page. It's been long bandied about that knowledge is power. But I have to say the more I think about it, the more I disagree. Having knowledge is of no use to anyone if you don't put it to good use. It's […]

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1st April 2019
A Good Website Gives Prospects A Good Shove In The Right Direction

If you are clear to what you want to achieve from your brief encounter with a visitor, you can encourage them to take the next step. The important thing is to not move too quickly or to expect such a big commitment – it makes people smell a rat – even if there isn’t a dead […]

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25th March 2019
Give Visitors and Prospects a Look Into Your Businesses Soul

Working closely with a development team means that as a project, we inject your company personality into your website design. From videos to icons – the importance of openness and transparency will get your site more in tune with your company methodology. Transferring your personality into a website – means that it can break down […]

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18th March 2019
Get The Inside Edge On Leads and Prospects

You can gain a lot of information from clients before you ever talk to them using digital marketing. Using a combination of websites, forms and the emerging force of messenger chatbots along with heatmaps and recording, you can get more information, credibility and buy-in from a client more quickly, and from anywhere – quicker than a […]

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