THE TECHNICAL STUFF
Are visitors put off before they get to the money page?
From site speed to compatibility issues. The technical aspects of a website are often overlooked.
Before we do anything at all, we check to see if there is anything that is negatively impacting visitor experience. For example, could there be a mobile device that doesn't see the whole page properly?
Could a particular browser not display the website properly. All of these things and more can stop visitors converting.